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Privacy Policy for 2048

Effective Date: August 14, 2026

2048 is a single-player sliding-tile puzzle published by Artivy. This Privacy Policy explains what information is involved when you play it. There is no account, no sign-in, and no Artivy server: the game itself is played entirely offline, and the only data that leaves your device is sent to Google's advertising, analytics and crash-reporting services described below.

Playing in a browser

There are two ways to play 2048, and they do not collect the same things. Everything else on this page describes the Android app from Google Play. The browser version at artivy/2048/play.html is narrower:

• Your board, score, best score and top-10 table are kept in your browser's local storage on the device you played on. They are never sent anywhere, and there is no way for us to read them.
• Google AdSense shows one banner advert in the browser version, below the board and clear of it. It is a plain display advert: it is not rewarded, it gives you nothing in the game, and there is no full-screen or between-levels advert anywhere in the browser version. The advert loads once when the page opens and is never refreshed while you play. Google may set cookies or use similar identifiers to serve it, under their own privacy policy rather than ours. AdMob, described further down, is the Android app's advertising and is a separate thing.
• There is no analytics and no crash reporting in the browser version.
• Clearing your browser's site data for this domain erases your saved progress. So does playing in a private window, or in a browser that blocks storage — the game will still run, but nothing is kept.
• Progress does not follow you between devices or between the browser and the Android app. They are separate saves.

1. Information We Collect

Artivy does not ask for, collect, or store any personally identifiable information about you. The data involved is:

• Game Progress (stored on your device): Your best score, a top-10 table of your own scores with the date each was achieved, the board of any run still in progress, and your chosen language are saved in the app's private settings file. No name, nickname, or contact detail is recorded, and this file is not sent to Artivy.
• Device Backup (handled by Android): That same settings file is included in Android's app-backup and phone-to-phone transfer, so your scores and the run in progress can be restored on a new device or after a reinstall. The copy is held in your Google account and handled by Google under its own terms — Artivy neither performs the backup nor receives anything from it, and cannot guarantee a restore.
• Advertising Data (collected by Google): 2048 shows a banner and occasional full-screen (interstitial) ads through Google AdMob. To serve them, Google may collect device information such as an advertising identifier, IP address, and app-interaction data. This collection is governed by Google's privacy policy, not by Artivy.
• Analytics Data (collected by Google): 2048 uses Google Firebase Analytics. Unlike purely aggregate usage counts, the events it sends include gameplay figures: the score of a finished run, the highest tile reached, whether the run passed 2048, and the language you selected. These are game numbers, not personal details — they are not tied to a name or an account you gave us.
• Crash Reports (collected by Google): 2048 uses Google Firebase Crashlytics to record diagnostics if the app crashes — device model, operating system version, and the technical state at the time — with the current score, highest tile and language attached, so a report shows how far the run had progressed when it broke.

The app requests no device permissions beyond internet access and what Google's advertising, analytics and crash-reporting SDKs require, including the advertising ID permission those SDKs add.

2. How Your Information Is Used

The information above is used only to:

• Save and restore your scores, your unfinished board, and your language choice.
• Display the advertisements that keep the game free.
• Understand how the game is played, so difficulty and balance can be improved.
• Diagnose and fix crashes.

Uninstalling the app removes the progress stored on your device. Clearing the app's data does the same without removing the app.

3. Advertising Consent and Choices

Where required by law — for example in the European Economic Area and the United Kingdom — 2048 shows Google's consent form on launch, before any ad is requested, using Google's User Messaging Platform. If you were asked for consent, an Ad privacy options row appears in the in-game Settings panel (the gear beside the language button) so you can review or change your choice at any time. Players outside those regions are never shown the form and see no such row.

Your device's own advertising settings apply as well: on Android you can reset or delete the advertising ID, and opt out of ad personalisation, under Settings → Google → Ads. Neither that nor declining consent removes ads from the game — they become non-personalised.

4. Third-Party Services

2048 uses Google AdMob for advertising, Google Firebase Analytics for gameplay analytics, and Google Firebase Crashlytics for crash diagnostics. Google may collect and process data as described in Google's Privacy Policy (https://policies.google.com/privacy). We use no other advertising network or analytics provider.

5. Children's Privacy

2048 is built for children as well as adults, and we do not knowingly collect personally identifiable information from children.

The first time you open the Android app it asks what year you were born, before any advert is requested. The answer is kept on your device, it is never sent to us, and it is asked only once. It decides one thing:

• Players aged 13 or under are treated as children by Google's advertising SDK. Their adverts are not personalised, and no advertising identifier is used to profile them. Because a year of birth cannot tell whether a birthday has passed, anyone who might still be twelve is given this treatment.
• Players over 13 see adverts as described earlier in this policy.

The question changes nothing about the game. Every tile, every score and every language setting is the same whichever answer you give.

Separately, and for every player regardless of age, advert content in 2048 is capped at Google's “G” rating — suitable for general audiences, and sensitive advert categories are excluded.

The browser version is a different case, and it is not aimed at children. It asks no age question, shows one ordinary display advert served by Google AdSense under Google's own policies, and reads nothing about who is playing. The age gate and the child treatment described above belong to the Android app.

6. Your Rights

Because Artivy holds no data about you, there is no Artivy account to access, correct, or delete. The gameplay data described above sits with Google under their own policy, and the copy on your device is removed by uninstalling the app or clearing its data.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes are published on this page and marked by a new "Effective Date" above. Please review it periodically.

8. Contact Us

If you have any questions or suggestions about this Privacy Policy, contact us at 4ndri.nr@gmail.com.